I'm Ben Boomer, a fractional GTM engineer for startups, small teams, and larger orgs. Sites, SEO, martech, customer data, and the fixes in between.
Most teams I work with are stuck between strategy and execution. They know what needs to happen, but the technical work keeps stalling.
A migration, redesign, or algorithm update tanked your organic search, and the fix keeps getting pushed.
The new site or landing page is stuck in limbo because there's no one to actually build and launch it.
You're paying for software that's half-implemented, poorly connected, or that nobody really owns.
Tracking is broken, attribution is guesswork, and customer data is scattered across a dozen places.
You need senior help now, but a full-time hire is months away, and more than the problem requires.
You've been burned by teams that talk a good game but don't ship, and you're tired of managing vendors.
Picture the version of your go-to-market that actually works. This is what I build toward, and where I take you.
Live on a modern stack, fast, and built to turn visitors into pipeline, instead of stuck in redesign limbo. I design, build, and launch it.
Recovered rankings and clean technical SEO that keep paying off month after month, not a one-time spike. I find what broke and rebuild the base.
Conversion you can grow without just spending more on ads. I stand up A/B testing and CRO and let the data pick the winners.
The right tools, properly implemented and connected: automation, attribution, lifecycle, and lead routing. I choose them, wire them, and make them earn their cost.
One governed source of truth your whole team relies on. I stand up the CDP, the clean pipelines, and the identity resolution behind it.
No more guessing where the funnel leaks. I audit the tracking, analytics, and tooling and hand you a prioritized plan you can act on.
Broken forms, pixels, and integrations fixed, so nothing quietly drains your pipeline. I handle the unglamorous work nobody else owns.
The best way to find out if I can help is a short conversation. If we're a fit, we'll figure out the right way to work together. If we're not, I'll point you to someone who is.
Work with me on an ongoing fractional basis, or scope a single project. Whatever fits the problem and the budget.
I take on a small number of engagements on purpose, so each one gets senior attention, not a junior hand-off.
If I'm not the right person for what you need, I'll say so and refer you to someone who is. No hard sell.
Anonymized by sector. The shape of the work and the outcomes. Happy to walk through specifics and references on a call.
Architected and own the CDP and reverse-ETL pipelines feeding go-to-market: governed, identity-resolved data with predictive churn and expansion signals.
Technical GTM lead across the full martech stack, running lifecycle automation for a PLG + SLG motion, plus lead routing, scoring, and enrichment that removed 6 hours of manual work a week.
Built an A/B testing practice from scratch and drove organic growth through technical SEO, schema, and site-architecture work, lifting organic-attributed accounts 20% YoY.
Grew non-branded organic via technical SEO and multilingual web experiences, while iterative CRO lifted new-account conversion 16%.
Leave a note and I'll get back to you about whether I can help, usually within a day.